digital-marketing

Create Your Company’s Digital Roadmap with Digital Marketing Services

Digital marketing is moving at a great speed. And why won’t it? Digital media marketing provides businesses of different sizes access to the mass market at an affordable price. As opposed to traditional marketing, which has a lesser reach, online marketing services reach a larger audience, within a shorter time period. For instance, through a company website, your organization can get a global reach, within minutes, at a lower price.

Also, online marketing is measurable. By this we mean that you can track and measure the results of your online marketing efforts through web analytics and different online metric tools. Through these tools, you can keep a tab on how your online marketing ad campaigns have fared and what more do you need to make your digital initiatives work.

If your customer database is linked to your company website, you can even track your audiences and send them greetings with your specific discounts and offers. This way, you can fine-tune your digital strategies.

With strategic social media marketing, you can attract your audiences further. For example, if you have a business of apparels, you can come up with interesting pages, on social media platforms such as Twitter, Facebook, Pinterest, and more, wherein you can showcase various types of apparels at your store, the clothing line that’s on an offer, the special discounts on new products, and more. Customers will instantly get attracted and you can increase your digital presence.

Many companies are hiring digital marketing agencies for better results. Such an agency is usually equipped with professional experts who leverage their deep knowledge of customer behaviour and market situation, and accordingly optimize their digital strategies.

If you want, you can also appoint a digital team offshore which can help your organization with their digital initiatives. So, go ahead and build your brand image. It’s time to go digital.

Enterprise App Development – Manage Your Events Better!

Digital-Marketing-2While organising a corporate event, you tend to put the best team at work to make your event a success. You try your best to keep up with your attendees’ expectation, in terms of event management, event marketing, and the rest. However, have you ever wondered how easy it will be if you had promoted and organised your event using an enterprise mobile app?

You can incorporate information on session lists, agendas, keynote speakers, lists of exhibitors, sponsors, maps and photo gallery, among others. You can even develop multi-event mobile app which help you organize more than one event within a single enterprise app.

In order to make your enterprise mobile app advanced and feature-rich, you can integrate icons of social networking sites, such as Facebook, Twitter, LinkedIn, etc., within your enterprise event app. This will allow your attendees to access the social networking pages of your event via the enterprise app. Your attendees can also post enquiries to the event pages through the various social networking platforms. You can even check out the activities which are taking place in the event pages. You will get a sense of what people think about your event, how excited they are about it and what do they expect from it.

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You can inform your attendees about every bit of event information in real time via this app. The app will help you market, promote and manage your event, in a hassle-free manner.

Well, before going ahead with enterprise app development, you must keep in mind the modern development architectures in mind. Enterprise mobile app development should include an n-tier architecture which allows usability, enhances performance, increases scalability and flexibility, and makes ongoing maintenance easy.

For successful enterprise mobile app development, you must make your app responsive, attractive, visually appealing, user-friendly, secure, rich and easily navigational. Only then will people find it interesting to access and use the app.

So, manage your events better with enterprise mobile applications. Such apps can make you organize your events in a hassle-free manner.

How Can An Enterprise CMS Make Your Website’s Content Easily Manageable For You?

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Using a content management system (CMS) to drive your business website may be one of the best investments that you will ever make. And it is no secret that you do need to invest in your website in order for your business to grow. Your website is one of the main tools for you to connect with your target audience, to provide them with information about your company and business. You want to make sure that your target audience loves the site. However, maintaining a  feature-rich website is not exactly easy. Don’t fret; this does not mean that you have to get bogged down by technical details. Just building your website around a robust content management platform will do.

Take a look at some of the major benefits of using an enterprise CMS for your corporate website:

  • You do not have to be technologically sound to use an enterprise CMS. The basic CMS functions of writing, editing and publishing content are easy to master. So are the slightly more advanced ones of adding media. In fact, anyone who is familiar with the Microsoft Word interface can use a CMS to a certain extent. You have control over what gets published when and how. After all, it is your business’ reputation that gets reflected in the content that gets published on your blog.

  • A CMS allows multiple users. In a business, there are various sectors and each sector has some input for the website from time to time. For example – product pages are frequently updated and new blogs are published every day for content marketing. Without a CMS, it will be difficult to edit all that information and then publish the edited version on the site. A CMS makes it easy to manage roles. You can grant publishing permissions to a selected few and only they will be able to publish content and the content will go live when you approve it.

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  • CMS streamlines scheduling. It will provide you with an at-a-glance view of the status of the content. So, you will know if it is being drafted or edited or is ready to be published. Thus, you will be able to assign tasks, know when they are done and schedule posts accordingly. Integrating content creation with marketing plans become easier and everyone stays updated about what is happening when.

  • A CMS can even help you to manage the look of the site. Before a content is published, the CMS gives you a preview of how it will look on the site once it is published. It also suggests the which type of layout will get more response. You can make changes accordingly to give your site a consistent appearance, which will be great for branding. A CMS automatically scans your content to fit mobile interface so that the visitors of your website get an uninterrupted experience on all types of devices.

You can avail content management solutions to boost your digital marketing efforts. A CMS can suggest SEO (search engine optimization)-friendly URLs, content edits and titles. Thus, your site gets better search engine rankings and more organic traffic. The more traffic you get, the better are your chances to convert and improve your ROI.

Effective Content Management Solutions for Advanced Web and Mobile Sites

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A well-designed and advanced enterprise content management system (CMS) can help you get customer attention towards your site, to a large extent. Be it your company website or your mobile site, a flexible and rich content management system can help you manage your content easily. Do remember that the most effective way to communicate with your customers these days, is through your mobile site or website. So, valuable content management solutions are important to build your brand image.

Coming up with an enterprise content management strategy for effective storing, distributing and managing content, is very important. Some of the advantages of using a rich enterprise CMS are mentioned below:

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  • Comes with permissions and protocols: A good content management system comes with different types of publishing permissions and protocols. You will find that there is a permission given to those who update articles or blogs, those who update web pages, those who make modifications in designs, and so on. Only those out of all the multiple users that you allow, can publish content. So, there is no risk of unwanted content publishing.

  • Streamlines scheduling: An effective CMS provides you all the details about the status of content, for instance, whether a piece of content has gone live, it has been reviewed and it is in draft. This way, you can check the status of each and every content, what’s updated and what’s not. Accordingly, after finishing your content publishing, you can chalk out your marketing plans, as and when your content is ready.

  • Enables easy upgrades: A good content management system can help you maintain a site very well. Moreover, even if you need to update the CMS software and add features or functionalities, you can simply go to the CMS, which has a common architecture, and just make the necessary changes, as required. Without a structured content management system, that would mean going through hundreds of pages and making necessary changes individually, which would take a lot of time.

All in all, a good enterprise CMS is of immense importance for any business website or a mobile site to do well.

How Social Media Marketing Services Can Help Your Business Grow?

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To some entrepreneurs, social media marketing may seem like the next big thing. However, for many others, it is not ‘next’, it is ‘now’. Social media marketing is the biggest thing in digital marketing now and it can be surely said that it is here to stay. More than ninety per cent of marketers agree that social media is important for their business and around eighty per cent say that social media has helped to increase traffic to their websites. Still, there are many other business owners who are still sitting on the fence about the benefits of social media marketing.

Social media marketing, if done correctly, can potentially increase sales, but there is a complicated learning curve to it. Here are some of the ways in which social media can help your business.

Brand recognition: Social media networks are new channels for your brand’s voice to be heard and your brand’s image to be seen. This makes it easier for you to make your brand accessible to new customers and more familiar to existing customers. You can interact directly with your target audience, gather customer insights and design your products and services accordingly. The better you interact with your customers, the stronger your digital brand image will get.

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Brand loyalty: Brands that interact more with their target audience on social media channels enjoy higher loyalty from their customers. Strategic social media marketing services of knowledgeable and experienced marketers can be influential enough to morph customers into being brand loyal.

Inbound traffic: Without social media, your website’s visitors are limited to people who are searching for information with the keywords that you currently rank for and the people who are already familiar with your brand. Every post you make on a social media platform, you give your brand an opportunity to connect with your audience and guide them towards your website. The more quality content you syndicate on social media, the more inbound traffic you can generate.

Search engine rankings: Being highly active on social media can act as a ‘brand signal’ to search engines. It can convince the search engines that your brand is legitimate, credible and trustworthy. Thus, your keywords may get ranked higher on search engine results pages (SERPs) with strong social media presence.

It would be wrong to say that social media marketing enables businesses to provide richer customer experiences.. Every customer interaction on social media is an opportunity to convert and also to publicly demonstrate your customer service level. A channel as important as this should not be experimented with. In case, you are not sure where to begin with, you must hire the services of a reputed social media agency. With years of collective experience of their digital marketing team members and valuable market insights, the agency can help you take your business to new heights of success.

Digital Marketing Services and Strategies – The Key to Your Business Growth

digital-marketingToday, the world has already shifted from analogue to digital. Companies are realising the importance of this rapidly growing industry of digital marketing services. Undoubtedly, the digital method of selling and marketing products and services, is far more versatile, practical and streamlined. And therefore, different sized firms are going digital, in terms of marketing and sales.

Paper-based pamphlets, leaflets and communication methods are a passé today. People are embracing the brave new world of digital consumption. So why digital marketing services? Well, here’s a quick low down for you:

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  • Reduced cost: Digital marketing services can cut down on your business cost because on-line marketing strategies do not require huge investments as is needed for advertisement through televisions, radios and magazines.
  • Better customer experience: A structured and good quality website or a mobile site can offer all the details of a company or a business, which a client or a customer wants or needs to know.
  • Easy to measure client behaviour: Through various analytic tools such as Google analytics, one can measure the success rate of a business or a site, by getting a detailed report of site visitors, how long are they staying in a site, conversions, and more. Accordingly, a company can formulate the marketing plans.
  • Enhanced engagement through social media: Company or business sites with integrated social media channels ( such as Facebook, Twitter, LinkedIn, and so on), on them, can help connect to more users and prospective clients. This way, a business can increase its digital footprint, which in turn can lead to increased leads.

Owing to these aforementioned benefits, the key marketing strategy today is digital marketing. Offshore digital marketing services are also provided by many agencies to companies, at an affordable rate. So, if you are planning to spruce up your business growth, try to strengthen your digital marketing efforts, right away.

 

Summary: Digital marketing services are a key to the success of any business. Effective online marketing methods can amp up the growth rate of any business significantly.

Social Media Marketing Services – For an Improved Brand Image

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When people first hear the term social media, their minds automatically head towards social media platforms such as Facebook or Twitter. But, there is much more to that. Social media marketing services include well-publicised advertisement campaigns on appropriate social platforms in an effective manner, so that it yield results. Today, many companies seek the help of social media agency for brand building on social platforms.

Since we belong to the era of smartphones and tablets, companies, too, are trying to target their audiences through different social media platforms such as Google, Facebook, Twitter, LinkedIn, Pinterest, Instagram, SlideShare, YouTube, and more. And therefore, they are outsourcing their social media marketing responsibilities to a social media agency, which have a specialised and talented team that is particularly dedicated for the work.

Some of the social media marketing services offered by these agencies include:

  • Social media strategy

  • Real-time monitoring

  • Community Management

  • Social listening

  • Content development and distribution

  • Social contest development

  • Measurement

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These agencies ensure that they help in building brand image, social PR and generating leads. They also help in creating high quality content which can attract, engage and convert prospective clients. Through social media marketing, agencies help companies to build a strong relationship and bond with their existing customers. Social media marketing also helps in influencing the buying decisions of customers.

Social media marketing is proving to be a potentially lucrative marketing option for both B2B and B2C companies today. In fact, more and more companies are getting into the social media bandwagon. From measuring site traffic, site visitor counts to showcasing company achievements on social networking platforms to get increased conversions, social media agencies offer all.

So, the next time you plan to improve your social media marketing efforts, opt for a renowned social media agency who can build your digital footprint and help your business with lead generation.