The Elements About Chatbot Development Which A Marketer Needs To Know

Chatbots have become a huge phenomena in the recent past. These bots are built to enhance the customer experience over the Internet. Chatbots have become the object of endless media coverage for quite some time now. Since consumers have shifted their focus from social networks to messaging platforms, most organisations have started developing their own bots, embedded within a messaging app UI, to step up their customer support services.

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Bots are powered by the artificial intelligence technology and language-based rules. They offer support to the customers 24*7. Given below are some of the aspects which every marketer needs to remember about chatbots:

  • There are two main chatbot types: There are primarily two types of chatbots. Firstly, those that are embedded within messaging apps and serve various purposes. For instance, bots which help a consumer with his floral arrangement and even delivers it to other people on the consumer’s request. Secondly, there are bots which are no less than virtual assistants, such as Apple’s Siri and Amazon’s Alexa, which help users with loads of information.
  • IT needs to immediately get involved with chatbots: There are several big IT firms which are getting involved in chatbot development to improve their customer experience. By embracing AI-powered bots, companies are planning to drive customer engagement and sales.
  • Rise of messaging apps boosts the growth of chatbots: There has been a massive rise of messaging platforms of late, namely Facebook’s Messenger, WeChat, and many more. The popularity of these platforms have given rise to the popularity of integrated chatbots within the apps.

Remember these aforementioned pointers before you develop a bot for your company. If you do not have the resources to build a bot, you can hire a company which specialises in chatbot development. Outsourcing chatbot development services means getting enhanced solutions from industry experts, which can automatically lead to the success of your company. So, go ahead and unravel the benefits of using a chatbot for your business growth.

The Elements About Chatbot Development Which A Marketer Needs To Know

Chatbots have become a huge phenomena in the recent past. These bots are built to enhance the customer experience over the Internet. Chatbots have become the object of endless media coverage for quite some time now. Since consumers have shifted their focus from social networks to messaging platforms, most organisations have started developing their own bots, embedded within a messaging app UI, to step up their customer support services.

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Bots are powered by the artificial intelligence technology and language-based rules. They offer support to the customers 24*7. Given below are some of the aspects which every marketer needs to remember about chatbots: 

  • There are two main chatbot types: There are primarily two types of chatbots. Firstly, those that are embedded within messaging apps and serve various purposes. For instance, bots which help a consumer with his floral arrangement and even delivers it to other people on the consumer’s request. Secondly, there are bots which are no less than virtual assistants, such as Apple’s Siri and Amazon’s Alexa, which help users with loads of information.
  • IT needs to immediately get involved with chatbots: There are several big IT firms which are getting involved in chatbot development to improve their customer experience. By embracing AI-powered bots, companies are planning to drive customer engagement and sales.
  • Rise of messaging apps boosts the growth of chatbots: There has been a massive rise of messaging platforms of late, namely Facebook’s Messenger, WeChat, and many more. The popularity of these platforms have given rise to the popularity of integrated chatbots within the apps.

Remember these aforementioned pointers before you develop a bot for your company. If you do not have the resources to build a bot, you can hire a company which specialises in chatbot development. Outsourcing chatbot development services means getting enhanced solutions from industry experts, which can automatically lead to the success of your company. So, go ahead and unravel the benefits of using a chatbot for your business growth.

How Can Chatbot Services Benefit Travelers and Businesses That Operate in the Travel Industry

Bots, intricate pieces of software, that are powered by Artificial Intelligence (AI) and function in popular messaging platforms. They communicate with employees of a business as well as the end customer, functioning as a personal virtual assistant. While most of these bots are text-based, many are both voice and text activated. Whether one wants information about a specific service, listen to a song, order a product, make payment or get connected with a representative of a business, these bots can do it all.

Recently, these bots have been used widely in the travel industry. And as far as the utility of the bots go, businesses and travellers have both been satisfied with how useful these bots are. In fact, Amadeus has been experimenting for quite some time now, to make these bots so efficient that they can serve both travellers and businesses that serve them. It is time to take a look at how chatbot services can improve the travel industry comprehensively.

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The perfect companion that every traveller seeks:

Every traveller looks for a hassle-free enjoyable experience whether they are travelling for pleasure or for business. So, a bot that blends both travel data and destination content, as well as has a humorous human approach to the conversations, can become the travel assistant that every traveller wants. Right from information discovery to completion of a trip, a travel bot can provide relevant and contextualized information to the user. Moreover, the bot is accessible round the clock to the traveller, meaning the individual is never unaccompanied on his trip.

Enhancing customer experience for travel businesses:

While it is easy to see how chatbot services can help travellers, the benefits they extend to travel businesses is often underrated. A business can offer relevant information to a user, potential or existing, help him with booking, payments and even collect feedback from him upon completion of trip right from a conversational platform with the help of chatbot services. Moreover, implementing chatbots can help businesses automate many tasks, thereby unclogging call centers and thereby saving travel companies a lot of money.

It is important that businesses in the travel arena consider availing the services of chatbot developers to ensure enhancement of customer experience as well to improve conversions.

Transform Your Business With The Power Of Enterprise Mobility

Anyone who has dipped their toe in the world of enterprise mobility are aware of how quickly the technologies and frameworks change. With more and more users getting accustomed to using mobile apps, the change is becoming even more prominent. Right from catering to clients to empowering employees to providing data security, enterprise mobility solutions include all.

Companies are embracing enterprise mobility solutions to simplify their data management system, protect data from breaches, and to reduce operational costs. Reaching more customers and improving conversions is also made possible through advanced mobility solutions. Businesses transform with cutting-edge mobility services. In fact, the lack of a comprehensive mobile-first approach with dedicated teams for digital initiatives might lead to lower business returns. Therefore, forward-thinking CMOs and CIOs must include leading-edge mobility solutions for faster revenue growth rates.

Brands are realising the importance of the key advantages of mobility solutions, and therefore, they are leaving no stone unturned to utilise the solutions to their full potentials. For instance, keeping data confidential and secure is a huge concern for all brands. End-to-end encryption protects data from being hacked or leaked by unauthorised entities. Using top mobile device management platforms can further secure valuable company information from getting disclosed.

Moreover, to manage data more efficiently, enterprise mobility services can be immensely beneficial. Advanced enterprise mobility technologies can enable easy control of data access through password lock and secure remote access to data for file transfers and data removal.

This apart, enterprise mobility services also maximises employee performance and productivity. This is because employees that access company data and information on their mobile devices. This reduces time, money and paper usage. As a result, the overall operational cost of a company decreases.

All in all, enterprise mobility can boost a company’s growth rate and streamline its business processes.

Things Marketing Pros Need To Know About Chatbots

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Chatbots have become a huge phenomena in the recent past and they have become the object of endless media coverage. Since consumers have shifted their focus from social networks to messaging platforms, most companies have started using their own bots integrated within a messaging app UI. These bots function with the help of artificial intelligence and language-based rules. They enhance the process of customer service by offering support and information to the customers 24*7. As a marketer, you need to know certain aspects of chatbots for better branding techniques.

  • There are two main chatbot types: A chatbot is an AI-powered customer support service, which interact with consumers via a chat interface. There are primarily two types of chatbots. Firstly, those that are found in messaging apps and serve multiple purposes. For example, bots that help a consumer with his floral arrangement and even delivers it to other people on behalf of the consumer. Secondly, there are bots which are virtual assistants, such as Apple’s Siri, Amazon Echo and Alexa, which help users with bountiful information.
  • IT needs to immediately get involved with chatbots: There are many big IT companies which outsource enterprise mobility management solutions (such as chatbot development) to other companies which specialise in mobility management These companies which provide such specialised services for the big brands need to work closely with the IT while developing bots for testing, support, budgeting and security.
  • Rise of messaging apps boosts the growth of chatbots: There has been a huge rise of messaging platforms of late, namely Facebook’s Messenger, WeChat, and many more. The popularity of these platforms have given rise to the popularity of in-app chatbots as well. Consumers find it easy to get all information and even payment options through these common messaging platforms. This way, they do not need to download separate messaging interfaces to get support. They can get all information and services from the bot through their pre-installed Messenger or WeChat.

So, remember these aspects about chatbot before you go ahead with your chatbot development plan for your brand enhancement.

How To Leverage Facebook Chatbots For Branding

Chatbots are beyond just a tool for marketers to leverage. They are fast turning into pocket companions. The brand new Facebook chatbots are designed to reform the interaction between companies and customers. With their ability to automate tasks and acquire data sets, Facebook chatbots are successful in retaining consumers longer than ever.

Bots have already created a stir in the market. They acquire information exactly the way human brain works. They gain customer insights for improved messaging, which leads to growing interaction between brands and consumers. This fosters engagement and improves customer care services. Chatbot development is fast becoming a go-to-market solution for brands. Here are some of the ways in which you can maximise the use of Facebook chatbots for your brand building:

  • Responding to Customer Service Questions: The bot of Domino’s Pizza is a great example of customer service tool which allows the customers to choose options, place and track their order. This assists the customers and resolves all their queries within minutes.
  • Streamlining Product Purchases: Often, browsing through a mobile site might not help the customers. Instead, if you use a bot which helps the customers choose product categories, they will be able to make their purchasing decisions faster. The bot can not only narrow down options for the customers’ benefits, it can also drive sales through in-built billing options.
  • Personalising Content Experience: Some grocery stores like Whole Foods, use bots which provide personalised contents like recipes. They use bots as an extension of their content marketing solution. Through tailor-made content and browsing menus, customers can also get redirected to the brand’s main site, which in turn increases traffic.
  • Cultivating Connections Through Entertainment: Brands even incorporate games and entertainment within bots to enhance customer engagement. Many chatbot development companies include dynamic messages and texts, to increase user engagement.

Building brand awareness through chatbots is becoming a growing trend today. The smartest strategy here is to leverage the bot in a manner which can help brands strengthen relationships with their clients and get leads.

Ways How Chatbot Development Can Influence Your Business

At the the F8 developers’ congress on 12 April 2016, Mark Zuckerberg revealed that he was regularly using ‘bots’ on Facebook Messenger. According to him, Messenger is now well-sized and can be embedded in a new ecosystem. Besides your friends and family, it can now be used as a platform to have conversations with artificial ‘friends’.

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Don’t be misguided by the fun name though. Chatbots are not just friendly software that you ‘chat’ with when you are free. Rather, they have now emerged as smart business solutions. While you might have considered using chatbots for customer service purposes, its applications may can be invaluable for brands on a much larger scale.

In April 2016, Fortune.com had already reported that, “(Facebook’s) Messenger now counts 900 million monthly active users, up from 800 million users announced in January 2016.” The social networking giant had already made thorough plans of making the app a comprehensive service portal that is used for online shopping, transportation, customer service, etc. Brands like KLM Airlines, Uber, and Hyatt Hotels have already started using bots in order to cater better to customers.

On a global scale around 3 billion people turn to chatbots daily, not just on Facebook Messenger, but also on other applications like WhatsApp, Line, WeChat and Kik.

Why you need to invest in chatbot development right now?

  • Services that were previously done by people, are now within the grasp of information technology (IT). While that is definitely more convenient and time-saving, it definitely feels a bit rigid to gather information from websites and avail services from apps. Getting a dedicated bot can be viewed as a way of ‘friending’ your brand and giving it a human touch, all the while retaining the convenience and efficiency provided by IT.
  • The way consumers interact with chatbots and give them instructions to get things done, brings to mind the boss-assistant relationship. Having an assistant who is ready to serve you at always and is courteous and discreet in manners definitely feels nice. Thus, consumers are readily adapting the ‘bot-culture’.
  • Conversations are a phenomenon that occurs daily. Conversational commerce shows that a lot of trade depends on conversations. Usually people are ready to continue to chat if it the conversation is crucial for sealing a deal. That is where chatbots can help. Such micro moments are much important for the strategy of organizations.
  • The same principle of conversational commerce can be applied to the conversations that take place in the workplace. Very soon a bot may even serve as a colleague or a boss.

It is a fact that new technologies typically take a bit of time to take off. However, when it does take off, it usually has a much faster growth rate than initially expected. Chatbot is the latest technological breakthrough that is revolutionising the way brands connect with their customers and its popularity is spreading faster than a wildfire. Why? Because it solves problems for millennials in a much friendlier way, millennials who are highly accustomed to chatting by now.

Moreover, Facebook, Microsoft and Google’s recent contributions into this space is making more and more brands invest in chatbot services. In case, you still haven’t given chatbot development a serious thought, now would be a good time to do so because very soon the popular saying, ‘there is an app for that’ may be replaced with, ‘there is a bot for that’.