How To Leverage Facebook Chatbots For Branding

Chatbots are beyond just a tool for marketers to leverage. They are fast turning into pocket companions. The brand new Facebook chatbots are designed to reform the interaction between companies and customers. With their ability to automate tasks and acquire data sets, Facebook chatbots are successful in retaining consumers longer than ever.

Bots have already created a stir in the market. They acquire information exactly the way human brain works. They gain customer insights for improved messaging, which leads to growing interaction between brands and consumers. This fosters engagement and improves customer care services. Chatbot development is fast becoming a go-to-market solution for brands. Here are some of the ways in which you can maximise the use of Facebook chatbots for your brand building:

  • Responding to Customer Service Questions: The bot of Domino’s Pizza is a great example of customer service tool which allows the customers to choose options, place and track their order. This assists the customers and resolves all their queries within minutes.
  • Streamlining Product Purchases: Often, browsing through a mobile site might not help the customers. Instead, if you use a bot which helps the customers choose product categories, they will be able to make their purchasing decisions faster. The bot can not only narrow down options for the customers’ benefits, it can also drive sales through in-built billing options.
  • Personalising Content Experience: Some grocery stores like Whole Foods, use bots which provide personalised contents like recipes. They use bots as an extension of their content marketing solution. Through tailor-made content and browsing menus, customers can also get redirected to the brand’s main site, which in turn increases traffic.
  • Cultivating Connections Through Entertainment: Brands even incorporate games and entertainment within bots to enhance customer engagement. Many chatbot development companies include dynamic messages and texts, to increase user engagement.

Building brand awareness through chatbots is becoming a growing trend today. The smartest strategy here is to leverage the bot in a manner which can help brands strengthen relationships with their clients and get leads.

Ways How Chatbot Development Can Influence Your Business

At the the F8 developers’ congress on 12 April 2016, Mark Zuckerberg revealed that he was regularly using ‘bots’ on Facebook Messenger. According to him, Messenger is now well-sized and can be embedded in a new ecosystem. Besides your friends and family, it can now be used as a platform to have conversations with artificial ‘friends’.

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Don’t be misguided by the fun name though. Chatbots are not just friendly software that you ‘chat’ with when you are free. Rather, they have now emerged as smart business solutions. While you might have considered using chatbots for customer service purposes, its applications may can be invaluable for brands on a much larger scale.

In April 2016, Fortune.com had already reported that, “(Facebook’s) Messenger now counts 900 million monthly active users, up from 800 million users announced in January 2016.” The social networking giant had already made thorough plans of making the app a comprehensive service portal that is used for online shopping, transportation, customer service, etc. Brands like KLM Airlines, Uber, and Hyatt Hotels have already started using bots in order to cater better to customers.

On a global scale around 3 billion people turn to chatbots daily, not just on Facebook Messenger, but also on other applications like WhatsApp, Line, WeChat and Kik.

Why you need to invest in chatbot development right now?

  • Services that were previously done by people, are now within the grasp of information technology (IT). While that is definitely more convenient and time-saving, it definitely feels a bit rigid to gather information from websites and avail services from apps. Getting a dedicated bot can be viewed as a way of ‘friending’ your brand and giving it a human touch, all the while retaining the convenience and efficiency provided by IT.
  • The way consumers interact with chatbots and give them instructions to get things done, brings to mind the boss-assistant relationship. Having an assistant who is ready to serve you at always and is courteous and discreet in manners definitely feels nice. Thus, consumers are readily adapting the ‘bot-culture’.
  • Conversations are a phenomenon that occurs daily. Conversational commerce shows that a lot of trade depends on conversations. Usually people are ready to continue to chat if it the conversation is crucial for sealing a deal. That is where chatbots can help. Such micro moments are much important for the strategy of organizations.
  • The same principle of conversational commerce can be applied to the conversations that take place in the workplace. Very soon a bot may even serve as a colleague or a boss.

It is a fact that new technologies typically take a bit of time to take off. However, when it does take off, it usually has a much faster growth rate than initially expected. Chatbot is the latest technological breakthrough that is revolutionising the way brands connect with their customers and its popularity is spreading faster than a wildfire. Why? Because it solves problems for millennials in a much friendlier way, millennials who are highly accustomed to chatting by now.

Moreover, Facebook, Microsoft and Google’s recent contributions into this space is making more and more brands invest in chatbot services. In case, you still haven’t given chatbot development a serious thought, now would be a good time to do so because very soon the popular saying, ‘there is an app for that’ may be replaced with, ‘there is a bot for that’.

The growing trend of chatbot development

Fast-food, instant messaging and swift transactions have come to become the keywords that define gen-y and gen-z. It is also a great time for innovators to experiment and for businesses to develop services which cater to the needs of the current generation. The times have seen growth of interesting solutions such as augmented reality, beacons and also chat bots. The growth of chatbot development in the past couple of years has been phenomenal. What encourages more and more enterprises to develop a bot for their business? Was it just the success of Siri that acted as an encouragement? Let’s delve a little deeper and try to understand the key reasons which make chatbots so popular amongst users and business owners alike –

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1. Chatbots are simpler and therefore easier to use
A simple interface and human-like conversation makes it easier for users to find answers to their queries on a real-time basis. No waiting time and quick answers make it a preferable solution for the masses.

2. Saves time and ensures privacy
Picture a situation where a user turns up at the help desk with a query to which an instant answer is not available or the user is hesitant about putting across his/her query in a public place, sounds uncomfortable right? Chatbot can ensure that nothing of this sort happens.

3. It need not be expensive
Talking to chatbot developers without any prior knowledge may result in unfavorable deals. Be aware that there are multiple ways to go about employing artificial intelligence for your business. Most importantly it need not be expensive at all. A chatbot with a simple interface can be made really fast and at a much lesser cost than what the developer might quote.

logoArtificial intelligence is taking the world of Facebook up by a storm and a number of industries are opting for chatbots to be their query managers. A study of the popular chatbots and a comparative analysis of developers is recommended for profitable solutions.
We can happily conclude that Siri though was the most popular chat bot once upon a time, it was certainly not just the popularity of Siri that made businesses sign up for chatbot development! Interestingly chatbots also help to increase the customer retention rate by providing helpful solutions in a matter of seconds to the queries. Explore the possibilities and think through the various possible situations. It is certainly not compulsory to opt for a chatbot just because everyone is going for it.

Explore The Uses Of Hyperlocal Mobile Apps To Ease Your Lifestyle

Ever since mobile apps became popular, I have been completely thankful to the technology. Apps have become a part and parcel of my everyday lifestyle. These have eased my lifestyle in a lot of ways. I am a working woman today, married with two kids. I am bound to efficiently manage my household duties as well as my official responsibilities. At times, managing dual responsibilities becomes difficult, but apps have eased this for me. Earlier, after office or on weekends, I would visit various stores to buy all the essentials, including grocery, medicines, clothing and more. That was really hectic, and I hardly got time to relax. I started  to frequently fall sick due to my hectic schedules. That’s when one of my colleagues explained to me the benefits of hyperlocal mobile apps and how these can ease my drudgery. He specializes in hyperlocal marketing– a trending concept in the modern digital world.

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How Hyperlocal apps can change our lifestyle?

Today, whenever I get a break, whether at home or at office, I successfully accomplish shopping for all our grocery, medicines, clothing and more, within reasonable prices through my smartphone applications. This has reduced the stress in my life to a great extent. Now, I have ample leisure time to relax and enjoy with family and friends.  My concentration towards work has improved a lot since household duties does not bother me any more. Weekends are filled with merriment. Whenever there’s a plan to order food from nearby eateries, apps help me to check out the menu, compare prices and delivery timings of different restaurants within the locality. Accordingly I order food from eateries which offer the best price. Through my smartphone apps, I am also notified whenever there’s a discount bonanza offered in the nearby shopping malls. Thus, these apps are now, an indispensable part of my life.

 

How businesses are benefited through hyperlocal apps?

As the name suggests, hyperlocal marketing is all about advertising within a specific geographical boundary. Businesses have developed apps to nurture their leads and retain existing customers. These businesses notify consumers with personalized offers and discount deals. This in-turn drives their sales growth. Thus, mobile apps are the most trending concept in digital marketing. Apps have redefined primitive ways of hyperlocal promotions. Distributing pamphlets or word-of-mouth merchandising are old-world techniques. Today, it’s easy to reach out to the tech savvy consumers through mobile apps. Since you have complete control of your business apps, you can even analyze its success rate through data analytics, which can give you an idea on the number of people using your app, benefiting from your app, and more. Thus, considering all these beneficial factors, hyperlocal mobile apps are becoming increasingly popular among the business houses as well.

Reasons For Implementing Effective Enterprise Mobility Solutions

In today’s IT infrastructure, most enterprises are gradually adopting mobility solutions to tackle the increasing usage of mobile devices by a greater percentage of employees. According to a latest info-graphic released by Smart Insights in April 2016, the number of Internet users globally will surpass 3 billion by the end of the year. Again, the same report states that 39% of Internet navigation are performed in smartphones. And most of these Internet users are corporate executives.

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To enhance the productivity of these corporate employees in specific departments, like sales & marketing, companies often need to provide them with laptops, tablets or smartphones. In addition, many corporate set ups allow freelancers to operate on their personal computers or laptops, from home. Sometimes employees are even allowed to bring their own devices to office. Now, there are various situations where employees either use company-issued devices or their own smartphones or laptops to manage official work. In all these cases, there is always a risk that employees might access corporate data from unauthorised gadgets. And if the confidential data are not secured in these cases, it might lead to a lot of risk for the company. As a result, they realise the need to ensure complete security. Therefore, the need to implement enterprise mobility solutions is really important.

 

Enterprise mobility management (EMM) systems have been trending since the past decade, but there are some latest features that have been incorporated for enhanced functionality off late. Here is a list below:

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  • Mobile Content Management: Content management in modern corporate world is not just restricted to desktops. Moreover, not all content of an enterprise need to be secured, employees should pass through an identity check and receive authorisation before accessing certain crucial data from any device. So, one of the trending features is mobile content management (MCM). It is a set of technologies that is designed for mobile devices to secure privy business data. MCM is essentially required to enable cloud sharing among employees. It also helps to prevent illegitimate corporate data download on external devices.
  • Mobile App Management: Today, smartphone users have an access to a variety of apps. Undoubtedly, apps have made it much easier for people to carry out a variety of tasks such as shopping, hotel reservations, train and flight reservations, and even official work. So, most companies have their own business apps to help employees execute their tasks. Now, apps could be secured and managed using Mobile Application Management (MAM) software. This has a more specific approach towards mobilising and securing enterprise data compared to Mobile Device Management (MDM). For example, we all have our personal photos, music library and other stuffs in our phone. Now, with the MDM software, companies usually tend to control, secure, encrypt and lock the entire device. On the other hand, with the MAM software, companies get the flexibility to lock, control and secure only the specific applications which are related to the company’s business. The rest of the elements are free for the users to access without any security protocols.

 

 

Thus, these are the key features of enterprise mobility solutions which can help you run your business smoothly.

5 Effective Marketing Practices With Hyperlocal Mobile Apps

Mobile technology has revolutionised advertising industry. Hyperlocal mobile apps have changed the facade of location-based advertising. Marketers are concerned with engaging local mobile consumers with personalised hyperlocal marketing campaigns. Now, for better understanding of the concept, let’s first learn what hyperlocal marketing is all about. Well, hyperlocal marketing is a way of marketing to a defined local geographic area, maybe a city, a region, a neighbourhood or a block, with the use of the geofencing feature of a mobile device. Since consumers are becoming used to mobile technologies these days, it becomes much easier for businesses to engage their audience through this kind of mobile marketing.  For example, businesses are offering mobile deals and coupons to engage customers of a specific area. These customers, as soon as they are in the vicinity of the particular business center/shop/stall, get to know about these mobile coupons, which draw their attention.

Moreover, hyperlocal advertising campaigns result in increased click-through-rate(CTR) in accordance to industry benchmark. Marketers are realizing the demerits of one-ad-fits-all approach. Therefore, they are leveraging mobile specific techniques to geofence customers and offer them personalized incentives. Hence, businesses are encashing the benefits of hyperlocal mobile app marketing. Hyperlocal apps target audiences by collecting information from their GPS location information.

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Here are the 5 effective marketing practices with hyperlocal mobile apps:

  1. Hyperlocal mobile apps help businesses lure local customers with incentives. For example, brand stores at shopping malls can attract nearby residents with lucrative offers via hyperlocal apps and thereby, convince them to visit their stores. These visitors are often potential purchasers. Thus, hyperlocal apps have the potential to generate customer leads. Also, sometimes retail outlets at airports or railway stations can entice passengers with offers for last minute travel buys.
  1. Hyperlocal apps influence customers’ decision to visit a specific store. For example, during festive season, to beat the rush, local customers can check the availability of their desired products through hyperlocal apps and visit only selective shops to buy those items.
  1. Hyperlocal apps with iBeacons changed the scenario of in-store marketing. Hyperlocal mobile apps in visitors’ mobile devices listens for signals from in-store iBeacons and delivers hyper-textual content to those visitors. This helps the visitors know about the existing coupons offered by those brands. Thus, brands can easily attract their in-store footfalls this way.
  1. Businesses can execute a national campaign with hyperlocal apps. Though by definition hyperlocal marketing is supposed to be concerned with local branding yet the concept could even be used to carry out a national campaign. For example, some brands run different promotional offers in various regions across a country. This way, apps create virtual boundaries for customers within a country. Now, when a customer crosses any of these boundaries, a brand’s hyperlocal app notifies the customer about the nearby outlets and in-store offers. Thus, such personalized notification inspires more engagement, ensures trust on the brand and ultimately creates customer leads.
  1. An entire business can flourish simply on hyperlocal mobile marketing. Initially hyperlocal marketing was just concentrated around location based promotional offers, now, entire businesses are based on hyperlocal mobile marketing. For example, certain transport service providers run their businesses only via hyperlocal mobile apps.

 

Thus, hyperlocal marketing with mobile apps has been the recent buzz among marketers. Businesses are outsourcing the services to a digital marketing agency for best results. Digital marketing agencies hire the best team of experts to run successful hyperlocal marketing campaigns within budget.

What Does A Digital Marketing Agency Do?

Marketing is the core of business development that creates brand awareness and results in sales increase. Traditionally, marketing was focused on advertisements in television, radio and print media but with the advancement of technologies, digital marketing has been trending among corporate businesses. Digital marketing employs online tools and techniques that create unique interactive experiences which in turn result in visitor engagement. Digital marketing is more targeted in comparison with traditional marketing. This feature enables higher conversion rates, which means visitors are easily converted to leads and then to customers. Hence, digital marketing yields better Return on Investment (ROI).

Now, you may appoint an in-house team of digital marketers to accomplish business goals of your organization. You can also ease up the process by outsourcing the services to an digital marketing agency. With a team of experts that include web developers, creative content writers, SEO analysts, graphic designers, illustrators, advertising specialists, account executives, client servicing personnel, agencies offer you their best digital marketing services.

Thus, the question arises as to what does a digital marketing agency actually do? Here are some pointers that explain the role of a digital marketing agency:

  • When you hire a digital marketing agency, it takes over the overall digital marketing for your business making the process hassle-free. From designing effective marketing strategies to implementing them and achieving your target, all the tasks are performed by the agency within your budget.

 

  • The purpose of a digital marketing agency is to influence customers to take desired actions by creating a unique interactive experience through online promotions.

 

  • A digital marketing agency has the expertise to strategically design marketing campaigns and accomplish them. They are updated with the latest trends and technologies in the market that help them to successfully meet their clients’ business goals, whether it’s increasing sales or building their brand.

 

  • Some of the primary services of a digital marketing agency includes web design and development, online reputation management, search engine optimization, social media optimization, creating  responsive web designs and more.

 

  • A digital marketing agency exactly knows how to utilize all the essential channels of online marketing that includes content marketing, e-mail marketing, social media marketing, SEO strategies, paid ads and more, for best results.

 

Thus, a digital marketing agency is well equipped with human resources, technologies and tools to fulfill your digital marketing objectives. They offer quality services to maintain customer satisfaction and retain them. They are communicative, hence, you can regulate their performance and accordingly customize your marketing campaigns. Therefore, companies are gradually outsourcing digital marketing services to these agencies.