If you have a business and it’s already on the web, make sure its optimized for the mobile. If not, you may be losing out on some really good leads.
Adoption of the mobile platform doesn’t come as an extension to your core online strategies. Instead, it opens the doors to newer avenues, where you can leverage your potential as an online marketer. With the mobile web well poised to overtake fixed Internet access in another one year, it’s time entrepreneurs focus on systematic mobile web development.
Mobile business websites should have a number of features, so as to ensure it draws maximum attention. However, there are 2 distinct characteristics which can’t be ignore at any cost whatsoever. Let’s discuss these 2 features, shall we?
Determining the legibility of the overall website: In an effort to score past the competition, businessmen often forget why they are spending time and money on a given mobile site. When developing mobile websites, we have to remember that mobile devices (usually) have small screens and relatively slower web connectivity. High-end graphical content and multi-media formats may not be supported in some devices, as well. It’s always wise if the overall site can be kept simple, without unnecessary images or animated features.
The mobile site needs to be in sync with the original business site: This is important. If changes are being made on the desktop version of your business site, make sure the same changes are also incorporated for the mobile-compatible version.
These are the 2 pointers which you have to remember when deploying a mobile website for your brand.