If you own a restaurant, having an app will certainly spice things up. As per recent studies, 81 percent consumers searched for restaurants using a mobile app. If this sounds appetizing, another 75 percent said they were more likely to dine at a place on the basis of their mobile-enabled searches. Now, that’s some food-for-thought.
The survey shows how significantly more people are searching for restaurants using their mobile apps now than they did say about 6 months back and this number is expected to grow over the coming months.
A diner’s menu is still the most important criteria for people and about 70 percent feel it’s necessary to be able to see a menu when searching. As you would expect, without a menu, you won’t find many takers.
62 percent said they will give your restaurant a miss if they are unable to read its carte du jour with the app. The number indicates the importance of secondary information and its role in influencing actionable decisions.
The research also highlights the fact that apart from these bits of information, people give equity to other useful content that’s a part of online listings like happy hours, special buffets, contact details and hours of operation.
All these insights are useful for SMBs who cannot afford to ignore mobile. They need to ensure their information is readily available: more so as 83 percent users don’t go to the first restaurant that they find. Consumers check out more than one eating joint and prefer secondary information such as a menu.