Developing a custom-branded mobile app can be a great way to promote your business. Android app development is a good idea, since Android is gaining popularity more rapidly than the iOS.
Are you planning to invest in a mobile app for your business? That can certainly be a good move, considering mobile apps can help you reinforce the presence of your brand better than many other ways. Brand the mobile app with the logo of your business and you can expect hundreds, or even thousands of users to see it when they run your app, And the best part is that you don’t have to spend too much to get your app developed, either. Get in touch with a service provider, who has a team of iOS mobile app developers or Android app developers. That way, you can get your app developed without investing huge amounts of money or spending too much time.
Choose the platform wisely, though
The first step towards getting a mobile app developed is to choose the perfect platform for it. And this is where a lot of business owners get confused. Should you go for a mobile app developed for the iOS, or would it be better to go for Android apps? Both have their advantages, which you can benefit from if you choose that platform. Here are a few of those key benefits:
iOS is a closed platform, meaning you can only implement features in your app that the platform allows. While this may not be a bad thing, since you get to implement thousands of features in apps anyway, there are special functionalities that are useful but just not possible to enable in iOS. For instance, you cannot implement an alternate keyboard for iPhones, simply because the iOS cannot be rooted. Android, on the other hand, is an open platform and you can code apps that tap into the very core of the operating system. The result is apps that can do things like replace the keyboard with a more feature-rich variant, among other wonderful things.
Both iOS and Android apps get downloaded a lot. In fact, both are pretty much going neck to neck, with Android having a slight edge over its rival. So, as of now it does not matter which platform you choose, as long as the apps developed can offer excellent features and turn out to be really useful for people downloading those. In the long run, however, Android seems to be a smarter choice, since more people are using it and the open architecture makes it possible for Android app developers to build a plethora of useful features in each app.
Have you heard the saying – “iOS is for fanboys, while Android is for techies?” There might be some truth to it. Android users are seen, on an average, to be more interested in exploring various features of the operating system itself. iOS users, on the other hand, are usually more interested in using their apps instead.
Both iOS and Android are powerful and highly popular mobile operating systems. Launching an app on either of these platforms is a good idea, since neither is likely to go down too soon. Still, Android has a slight edge because of its open architecture. So, if you are planning to launch a mobile app in order to promote your business, you can definitely look for a provider of Android app development services.