Why has Ektron taken the digital space by storm?

Web Spiders Logo 2013Content is king. We have heard that umpteenth number of times. And that rule applies to web content management systems, as well. Content editing forms the heart of these systems. However, this is also one area that most CMS vendors tend to overlook. While demonstrating their products, CMS vendors tend to concentrate more on the marketing features, the social media aspects and the mobile website features. Well, things are set to change with CMS vendor Ektron, who have decided to offer users an enhanced content editing experience, with their recent version of web content management system (WCMS). This version replaces the customized version of the Telerik Editor with Aloha Editor, which is based on HTML.

But before we go into the features of this recent version of Ektron CMS that have got web developers raving, we need to understand why content editing holds so much importance in the digital world, in the first place.

ektron1Why content editing?

Despite all the elaborate promises made during the CMS product demonstrations, most people, who use a CMS, spend most of their time updating the content. Most content management systems have text editors that have interfaces akin to that of Microsoft Word. Sounds easy? Well, the reality is quite unpleasant. Most find the editing experience to be quite difficult, and it takes up quite a lot of time, as well. Some even need to create cheat sheets to aid their editors. With this version of the CMS, you can steer clear of all such hassles.

Next up, the question is how are the content editing features of this CMS different from those of other content management systems.


Where lies the difference?

With this CMS, your web content editing experience can certainly be better and more fun. This CMS has designed a ‘provider’ model for the 3rd party editors, using this CMS. This will, in turn, let customers plug in any other 3rd party editor that they prefer. In addition to older editors with older versions, this CMS now supports Aloha editor. The Aloha editor can empower every aspect of this CMS, where you update content. Such aspects include in-context editing user interface, and SmartForms. This new feature can be summed up in a single dialogue by Tom Wentworth, the Chief Marketing Officer of Ektron – “Aloha is everywhere”.

Great news! But how is this going to help your CMS projects?

ektronContent Editing made a breeze!

With the focus shifting back to content editing, working with content would become much easier than what it is, in most companies today. Technical glitches, usability problems – all these make content editing an overwhelming experience. With this CMS, you can edit content right on the website, and even on the move.

If you are a content editor, Ektron CMS should be your first preference while choosing a WCMS. Ease of use, customisable features, reliability, – there are plenty of reasons for mobilizing EKtron. Which one is your reason for choosing this CMS?


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