In a bid to gain strong online visibility for your brand, you need to have an effective online marketing strategy in place that will work for your target audience. Content management is counted among the important elements of online marketing. Content is a vital aspect of designing and developing websites. However, providing the right content that meets your exact requirement is of utmost importance. For that, having a proper content structure is necessary. Moreover, regular updating of the content is also necessary for making it relevant for longer duration of time. This is where an effective content management system like SiteCore CMS comes in handy. SiteCore is one of the best content management systems around. It allows you to customize website content as per the needs of the site visitors. Here are a few reasons why this CMS is a favorite with many web developers around the world.
Provides Content Based on User Behavior – SiteCore allows you to create content based on user interests. For mobilizing SiteCore, user behavior is given considerable importance, and contents are produced keeping in mind the relevance of the activities and exact requirement of the customers.
Flexible Content for Different Devices – One of the most important features of Sitecore is the flexibility of the content produced. Contents produced on SiteCore can be reused for different formats as per the requirement. From different web browsers such as Internet Explorer, Firefox, to mobile devices such as iPhone and Android, content on Sitecore can be refurbished efficiently to be compatible with each format for a robust web experience. Moreover, SiteCore development is essential for measuring traffic and conversions for a website, mainly thanks to the innovative web analytics tool present in the CMS.
Optimize Web Experience with Multivariate Testing – SiteCore allows you to carry out multivariate A/B testing and choose the version that suits for your website to the T with respect to advanced analytics and reporting.
Easy Integration of Third Party Tools – SiteCore ensured smooth integration with tools offered by other service providers and that are widely used,, such as Google Analytics, SharePoint, and others.
Improved Search Engine Optimization (SEO) – The efficient SEO tools integrated in SiteCore improves your sites search engine ranking provided by Google, but also enhances the search experience for your website.
Intuitive and User-Friendly Design – The CMS consists of simplified and user-friendly tools in the familiar Microsoft Ribbon-style interface that is less complicated, but offers robust content management capabilities.
Compatible with Microsoft Technology – Based on a flexible .NET framework, SiteCore is compatible with all kinds of business applications, from ERP suites to CRM systems.
Highly Scalable – As one of the most scalable CMS available, SiteCore provides enterprise level architecture that is designed for operation from the initial stages and provides good content management capacity.
Web 2.0 and Social Media Tools – Sitecore offers robust Web 2.0 tools, including Wikis, blogs, forums, polls, RSS feeds, social networking, and more interactive user experiences that can improve web traffic and visitor loyalty.