To some entrepreneurs, social media marketing may seem like the next big thing. However, for many others, it is not ‘next’, it is ‘now’. Social media marketing is the biggest thing in digital marketing now and it can be surely said that it is here to stay. More than ninety per cent of marketers agree that social media is important for their business and around eighty per cent say that social media has helped to increase traffic to their websites. Still, there are many other business owners who are still sitting on the fence about the benefits of social media marketing.
Social media marketing, if done correctly, can potentially increase sales, but there is a complicated learning curve to it. Here are some of the ways in which social media can help your business.
Brand recognition: Social media networks are new channels for your brand’s voice to be heard and your brand’s image to be seen. This makes it easier for you to make your brand accessible to new customers and more familiar to existing customers. You can interact directly with your target audience, gather customer insights and design your products and services accordingly. The better you interact with your customers, the stronger your digital brand image will get.
Brand loyalty: Brands that interact more with their target audience on social media channels enjoy higher loyalty from their customers. Strategic social media marketing services of knowledgeable and experienced marketers can be influential enough to morph customers into being brand loyal.
Inbound traffic: Without social media, your website’s visitors are limited to people who are searching for information with the keywords that you currently rank for and the people who are already familiar with your brand. Every post you make on a social media platform, you give your brand an opportunity to connect with your audience and guide them towards your website. The more quality content you syndicate on social media, the more inbound traffic you can generate.
Search engine rankings: Being highly active on social media can act as a ‘brand signal’ to search engines. It can convince the search engines that your brand is legitimate, credible and trustworthy. Thus, your keywords may get ranked higher on search engine results pages (SERPs) with strong social media presence.
It would be wrong to say that social media marketing enables businesses to provide richer customer experiences.. Every customer interaction on social media is an opportunity to convert and also to publicly demonstrate your customer service level. A channel as important as this should not be experimented with. In case, you are not sure where to begin with, you must hire the services of a reputed social media agency. With years of collective experience of their digital marketing team members and valuable market insights, the agency can help you take your business to new heights of success.