The Elements About Chatbot Development Which A Marketer Needs To Know

Chatbots have become a huge phenomena in the recent past. These bots are built to enhance the customer experience over the Internet. Chatbots have become the object of endless media coverage for quite some time now. Since consumers have shifted their focus from social networks to messaging platforms, most organisations have started developing their own bots, embedded within a messaging app UI, to step up their customer support services.

G+ LOgo

Bots are powered by the artificial intelligence technology and language-based rules. They offer support to the customers 24*7. Given below are some of the aspects which every marketer needs to remember about chatbots:

  • There are two main chatbot types: There are primarily two types of chatbots. Firstly, those that are embedded within messaging apps and serve various purposes. For instance, bots which help a consumer with his floral arrangement and even delivers it to other people on the consumer’s request. Secondly, there are bots which are no less than virtual assistants, such as Apple’s Siri and Amazon’s Alexa, which help users with loads of information.
  • IT needs to immediately get involved with chatbots: There are several big IT firms which are getting involved in chatbot development to improve their customer experience. By embracing AI-powered bots, companies are planning to drive customer engagement and sales.
  • Rise of messaging apps boosts the growth of chatbots: There has been a massive rise of messaging platforms of late, namely Facebook’s Messenger, WeChat, and many more. The popularity of these platforms have given rise to the popularity of integrated chatbots within the apps.

Remember these aforementioned pointers before you develop a bot for your company. If you do not have the resources to build a bot, you can hire a company which specialises in chatbot development. Outsourcing chatbot development services means getting enhanced solutions from industry experts, which can automatically lead to the success of your company. So, go ahead and unravel the benefits of using a chatbot for your business growth.

The Elements About Chatbot Development Which A Marketer Needs To Know

Chatbots have become a huge phenomena in the recent past. These bots are built to enhance the customer experience over the Internet. Chatbots have become the object of endless media coverage for quite some time now. Since consumers have shifted their focus from social networks to messaging platforms, most organisations have started developing their own bots, embedded within a messaging app UI, to step up their customer support services.

G+ LOgo

Bots are powered by the artificial intelligence technology and language-based rules. They offer support to the customers 24*7. Given below are some of the aspects which every marketer needs to remember about chatbots: 

  • There are two main chatbot types: There are primarily two types of chatbots. Firstly, those that are embedded within messaging apps and serve various purposes. For instance, bots which help a consumer with his floral arrangement and even delivers it to other people on the consumer’s request. Secondly, there are bots which are no less than virtual assistants, such as Apple’s Siri and Amazon’s Alexa, which help users with loads of information.
  • IT needs to immediately get involved with chatbots: There are several big IT firms which are getting involved in chatbot development to improve their customer experience. By embracing AI-powered bots, companies are planning to drive customer engagement and sales.
  • Rise of messaging apps boosts the growth of chatbots: There has been a massive rise of messaging platforms of late, namely Facebook’s Messenger, WeChat, and many more. The popularity of these platforms have given rise to the popularity of integrated chatbots within the apps.

Remember these aforementioned pointers before you develop a bot for your company. If you do not have the resources to build a bot, you can hire a company which specialises in chatbot development. Outsourcing chatbot development services means getting enhanced solutions from industry experts, which can automatically lead to the success of your company. So, go ahead and unravel the benefits of using a chatbot for your business growth.

Ways How Chatbot Development Can Influence Your Business

At the the F8 developers’ congress on 12 April 2016, Mark Zuckerberg revealed that he was regularly using ‘bots’ on Facebook Messenger. According to him, Messenger is now well-sized and can be embedded in a new ecosystem. Besides your friends and family, it can now be used as a platform to have conversations with artificial ‘friends’.

logo

Don’t be misguided by the fun name though. Chatbots are not just friendly software that you ‘chat’ with when you are free. Rather, they have now emerged as smart business solutions. While you might have considered using chatbots for customer service purposes, its applications may can be invaluable for brands on a much larger scale.

In April 2016, Fortune.com had already reported that, “(Facebook’s) Messenger now counts 900 million monthly active users, up from 800 million users announced in January 2016.” The social networking giant had already made thorough plans of making the app a comprehensive service portal that is used for online shopping, transportation, customer service, etc. Brands like KLM Airlines, Uber, and Hyatt Hotels have already started using bots in order to cater better to customers.

On a global scale around 3 billion people turn to chatbots daily, not just on Facebook Messenger, but also on other applications like WhatsApp, Line, WeChat and Kik.

Why you need to invest in chatbot development right now?

  • Services that were previously done by people, are now within the grasp of information technology (IT). While that is definitely more convenient and time-saving, it definitely feels a bit rigid to gather information from websites and avail services from apps. Getting a dedicated bot can be viewed as a way of ‘friending’ your brand and giving it a human touch, all the while retaining the convenience and efficiency provided by IT.
  • The way consumers interact with chatbots and give them instructions to get things done, brings to mind the boss-assistant relationship. Having an assistant who is ready to serve you at always and is courteous and discreet in manners definitely feels nice. Thus, consumers are readily adapting the ‘bot-culture’.
  • Conversations are a phenomenon that occurs daily. Conversational commerce shows that a lot of trade depends on conversations. Usually people are ready to continue to chat if it the conversation is crucial for sealing a deal. That is where chatbots can help. Such micro moments are much important for the strategy of organizations.
  • The same principle of conversational commerce can be applied to the conversations that take place in the workplace. Very soon a bot may even serve as a colleague or a boss.

It is a fact that new technologies typically take a bit of time to take off. However, when it does take off, it usually has a much faster growth rate than initially expected. Chatbot is the latest technological breakthrough that is revolutionising the way brands connect with their customers and its popularity is spreading faster than a wildfire. Why? Because it solves problems for millennials in a much friendlier way, millennials who are highly accustomed to chatting by now.

Moreover, Facebook, Microsoft and Google’s recent contributions into this space is making more and more brands invest in chatbot services. In case, you still haven’t given chatbot development a serious thought, now would be a good time to do so because very soon the popular saying, ‘there is an app for that’ may be replaced with, ‘there is a bot for that’.