Ways How Chatbot Development Can Influence Your Business

At the the F8 developers’ congress on 12 April 2016, Mark Zuckerberg revealed that he was regularly using ‘bots’ on Facebook Messenger. According to him, Messenger is now well-sized and can be embedded in a new ecosystem. Besides your friends and family, it can now be used as a platform to have conversations with artificial ‘friends’.

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Don’t be misguided by the fun name though. Chatbots are not just friendly software that you ‘chat’ with when you are free. Rather, they have now emerged as smart business solutions. While you might have considered using chatbots for customer service purposes, its applications may can be invaluable for brands on a much larger scale.

In April 2016, Fortune.com had already reported that, “(Facebook’s) Messenger now counts 900 million monthly active users, up from 800 million users announced in January 2016.” The social networking giant had already made thorough plans of making the app a comprehensive service portal that is used for online shopping, transportation, customer service, etc. Brands like KLM Airlines, Uber, and Hyatt Hotels have already started using bots in order to cater better to customers.

On a global scale around 3 billion people turn to chatbots daily, not just on Facebook Messenger, but also on other applications like WhatsApp, Line, WeChat and Kik.

Why you need to invest in chatbot development right now?

  • Services that were previously done by people, are now within the grasp of information technology (IT). While that is definitely more convenient and time-saving, it definitely feels a bit rigid to gather information from websites and avail services from apps. Getting a dedicated bot can be viewed as a way of ‘friending’ your brand and giving it a human touch, all the while retaining the convenience and efficiency provided by IT.
  • The way consumers interact with chatbots and give them instructions to get things done, brings to mind the boss-assistant relationship. Having an assistant who is ready to serve you at always and is courteous and discreet in manners definitely feels nice. Thus, consumers are readily adapting the ‘bot-culture’.
  • Conversations are a phenomenon that occurs daily. Conversational commerce shows that a lot of trade depends on conversations. Usually people are ready to continue to chat if it the conversation is crucial for sealing a deal. That is where chatbots can help. Such micro moments are much important for the strategy of organizations.
  • The same principle of conversational commerce can be applied to the conversations that take place in the workplace. Very soon a bot may even serve as a colleague or a boss.

It is a fact that new technologies typically take a bit of time to take off. However, when it does take off, it usually has a much faster growth rate than initially expected. Chatbot is the latest technological breakthrough that is revolutionising the way brands connect with their customers and its popularity is spreading faster than a wildfire. Why? Because it solves problems for millennials in a much friendlier way, millennials who are highly accustomed to chatting by now.

Moreover, Facebook, Microsoft and Google’s recent contributions into this space is making more and more brands invest in chatbot services. In case, you still haven’t given chatbot development a serious thought, now would be a good time to do so because very soon the popular saying, ‘there is an app for that’ may be replaced with, ‘there is a bot for that’.

The growing trend of chatbot development

Fast-food, instant messaging and swift transactions have come to become the keywords that define gen-y and gen-z. It is also a great time for innovators to experiment and for businesses to develop services which cater to the needs of the current generation. The times have seen growth of interesting solutions such as augmented reality, beacons and also chat bots. The growth of chatbot development in the past couple of years has been phenomenal. What encourages more and more enterprises to develop a bot for their business? Was it just the success of Siri that acted as an encouragement? Let’s delve a little deeper and try to understand the key reasons which make chatbots so popular amongst users and business owners alike –

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1. Chatbots are simpler and therefore easier to use
A simple interface and human-like conversation makes it easier for users to find answers to their queries on a real-time basis. No waiting time and quick answers make it a preferable solution for the masses.

2. Saves time and ensures privacy
Picture a situation where a user turns up at the help desk with a query to which an instant answer is not available or the user is hesitant about putting across his/her query in a public place, sounds uncomfortable right? Chatbot can ensure that nothing of this sort happens.

3. It need not be expensive
Talking to chatbot developers without any prior knowledge may result in unfavorable deals. Be aware that there are multiple ways to go about employing artificial intelligence for your business. Most importantly it need not be expensive at all. A chatbot with a simple interface can be made really fast and at a much lesser cost than what the developer might quote.

logoArtificial intelligence is taking the world of Facebook up by a storm and a number of industries are opting for chatbots to be their query managers. A study of the popular chatbots and a comparative analysis of developers is recommended for profitable solutions.
We can happily conclude that Siri though was the most popular chat bot once upon a time, it was certainly not just the popularity of Siri that made businesses sign up for chatbot development! Interestingly chatbots also help to increase the customer retention rate by providing helpful solutions in a matter of seconds to the queries. Explore the possibilities and think through the various possible situations. It is certainly not compulsory to opt for a chatbot just because everyone is going for it.

Reasons For Implementing Effective Enterprise Mobility Solutions

In today’s IT infrastructure, most enterprises are gradually adopting mobility solutions to tackle the increasing usage of mobile devices by a greater percentage of employees. According to a latest info-graphic released by Smart Insights in April 2016, the number of Internet users globally will surpass 3 billion by the end of the year. Again, the same report states that 39% of Internet navigation are performed in smartphones. And most of these Internet users are corporate executives.

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To enhance the productivity of these corporate employees in specific departments, like sales & marketing, companies often need to provide them with laptops, tablets or smartphones. In addition, many corporate set ups allow freelancers to operate on their personal computers or laptops, from home. Sometimes employees are even allowed to bring their own devices to office. Now, there are various situations where employees either use company-issued devices or their own smartphones or laptops to manage official work. In all these cases, there is always a risk that employees might access corporate data from unauthorised gadgets. And if the confidential data are not secured in these cases, it might lead to a lot of risk for the company. As a result, they realise the need to ensure complete security. Therefore, the need to implement enterprise mobility solutions is really important.

 

Enterprise mobility management (EMM) systems have been trending since the past decade, but there are some latest features that have been incorporated for enhanced functionality off late. Here is a list below:

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  • Mobile Content Management: Content management in modern corporate world is not just restricted to desktops. Moreover, not all content of an enterprise need to be secured, employees should pass through an identity check and receive authorisation before accessing certain crucial data from any device. So, one of the trending features is mobile content management (MCM). It is a set of technologies that is designed for mobile devices to secure privy business data. MCM is essentially required to enable cloud sharing among employees. It also helps to prevent illegitimate corporate data download on external devices.
  • Mobile App Management: Today, smartphone users have an access to a variety of apps. Undoubtedly, apps have made it much easier for people to carry out a variety of tasks such as shopping, hotel reservations, train and flight reservations, and even official work. So, most companies have their own business apps to help employees execute their tasks. Now, apps could be secured and managed using Mobile Application Management (MAM) software. This has a more specific approach towards mobilising and securing enterprise data compared to Mobile Device Management (MDM). For example, we all have our personal photos, music library and other stuffs in our phone. Now, with the MDM software, companies usually tend to control, secure, encrypt and lock the entire device. On the other hand, with the MAM software, companies get the flexibility to lock, control and secure only the specific applications which are related to the company’s business. The rest of the elements are free for the users to access without any security protocols.

 

 

Thus, these are the key features of enterprise mobility solutions which can help you run your business smoothly.

What Does A Digital Marketing Agency Do?

Marketing is the core of business development that creates brand awareness and results in sales increase. Traditionally, marketing was focused on advertisements in television, radio and print media but with the advancement of technologies, digital marketing has been trending among corporate businesses. Digital marketing employs online tools and techniques that create unique interactive experiences which in turn result in visitor engagement. Digital marketing is more targeted in comparison with traditional marketing. This feature enables higher conversion rates, which means visitors are easily converted to leads and then to customers. Hence, digital marketing yields better Return on Investment (ROI).

Now, you may appoint an in-house team of digital marketers to accomplish business goals of your organization. You can also ease up the process by outsourcing the services to an digital marketing agency. With a team of experts that include web developers, creative content writers, SEO analysts, graphic designers, illustrators, advertising specialists, account executives, client servicing personnel, agencies offer you their best digital marketing services.

Thus, the question arises as to what does a digital marketing agency actually do? Here are some pointers that explain the role of a digital marketing agency:

  • When you hire a digital marketing agency, it takes over the overall digital marketing for your business making the process hassle-free. From designing effective marketing strategies to implementing them and achieving your target, all the tasks are performed by the agency within your budget.

 

  • The purpose of a digital marketing agency is to influence customers to take desired actions by creating a unique interactive experience through online promotions.

 

  • A digital marketing agency has the expertise to strategically design marketing campaigns and accomplish them. They are updated with the latest trends and technologies in the market that help them to successfully meet their clients’ business goals, whether it’s increasing sales or building their brand.

 

  • Some of the primary services of a digital marketing agency includes web design and development, online reputation management, search engine optimization, social media optimization, creating  responsive web designs and more.

 

  • A digital marketing agency exactly knows how to utilize all the essential channels of online marketing that includes content marketing, e-mail marketing, social media marketing, SEO strategies, paid ads and more, for best results.

 

Thus, a digital marketing agency is well equipped with human resources, technologies and tools to fulfill your digital marketing objectives. They offer quality services to maintain customer satisfaction and retain them. They are communicative, hence, you can regulate their performance and accordingly customize your marketing campaigns. Therefore, companies are gradually outsourcing digital marketing services to these agencies.

Hire A Digital Marketing Agency To Streamline And Improve Your Company’s Digital Strategies

Digital marketing services increase conversion rates. As opposed to traditional marketing, where customers have to visit your store, and then make a purchase, in digital marketing, your customers need to buy a product simply with few clicks. All you need is implementation of advanced digital strategies to amp up your business revenues.

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Companies often hire a digital marketing agency for brand promotion. These agencies are equipped with proficient online marketers who are experts in their domain. They know how to build a community on social media platforms, how to reach out to the target audience with effective online marketing campaigns, how to keep the existing clients happy and how to attract new ones. Therefore, these agencies are preferred by many top companies, who do not have the resources or the time for investing on digital media marketing.

Also, digital marketing is measurable. By this we mean that you can easily measure the results of your online ads and marketing campaigns through web analytics and other online metric tools. This way, you can find out whether your campaign was effective and how can you optimize your strategies for future campaigns.

So, in order to enhance your online marketing methods and techniques, hire a digital media agency and improve the overall marketing initiatives of your organisation, for better growth.

Go Digital to Reach Out to a Wider Audience

Digital media marketing is pervasive nowadays and consumers have access to information any where, any time. Be it for shopping, news, entertainment or social interaction, customers are extensively exposed to a large range of information these days. Therefore, businesses must spruce up their digital marketing efforts to retain client attention.

Maintaining client relationships across different digital channels is highly imperative for companies these days. Effective digital media services can step up customer engagement and business ROI to a large extent. The digital media strategies have to be of good quality and highly relevant. It is only then that you can engage your clients towards your business. Few of the digital strategies include content marketing, brand strategy, relevant advertising campaigns, data analytics, social media marketing, search engine optimization, technology and digital media planning and buying. Advanced digital media strategies can help in stepping up the business ROI significantly.

It is essential for companies to unleash the potential of digital media marketing and how it can impact consumer behaviour. Performance driven search marketing, insights-driven strategies and advanced technology, can all contribute to great digital media marketing.

 

These days, there are organisations which outsource digital media services to various agencies. Such an agency is equipped with skilled professionals who are proficient enough to implement effectual digital solutions and services for best business results. Such a marketing agency makes it easier for big companies to execute their digital media services. What makes the digital consumers follow and connect with such a company are mentioned as under:

 

 

  • Data Analytics: Merely collecting data is not sufficient. Brands should make optimizations after data collection, to create powerful impact on the business revenues. Brands must take digital initiatives which involve analysis and mining. Through such audience analysis, it becomes easier for brands to create people-focused marketing techniques. Accordingly, brands can also work towards engaging more customers.
  • Brand strategy: It takes access to analytics and insights to formulate an effective brand building strategy. An effective brand building procedure requires the right mix of marketing across different digital media channels. A full suite of strategic digital media solutions can help a brand connect with its consumers better. Understanding the brand’s strengths and weaknesses is really important. Also, you must identify why should audiences engage with the brand. Accordingly, digital strategies should be customized to suit the business needs.

 

There are digital marketing offshore companies too and you can partner with these companies to enhance your digital media services as well.

Want to Spruce Up Your Business Results? Going Digital is the Key to Success!

The growth of digital marketing is increasing every day. And why won’t it? Digital media marketing allows businesses of various sizes get access to the mass market at a reasonable rate. As against traditional marketing, which is costly and has a lesser reach, online marketing services has a much greater impact over a larger audience, within a shorter period of time. For instance, through a company website, your organization can get a global reach, within few minutes, at a much lower rate. And this is exactly the reason why digital media marketing is widely implemented by most of the companies across the globe.

This apart, online marketing is measurable. By this we mean that you can measure and track the results of your online marketing campaigns through web analytics and other online metric tools. Such tools help you keep a tab on how your digital and social ad campaigns have fared and what else do you need to make them work for improved business growth.

If you have a client base linked with your website, you can send them information and greetings about your company’s services or product launches. You can fine-tune your digital strategies depending on your client requirements and target your audiences better.

With effective social media marketing campaigns, you can attract your audiences even more. For instance, if you have a business of jewellery, you can come up with interesting pages, on social media platforms such as Facebook, Twitter, Pinterest, Instagram, and more, wherein you can showcase different sorts of jewellery pieces at your store, the latest collection that’s on an offer, the special deals on new products, and much more. Customers will automatically engage with your social media pages, and you can increase the digital presence of your business in the process.

Sometimes, many organisations outsource digital media services to digital marketing offshore companies too. These offshore companies are equipped with digital experts who are proficient with digital services and strategies.

So, broaden your scope of business by implementing key digital media marketing services, and get improved returns on investment.