Explore The Uses Of Hyperlocal Mobile Apps To Ease Your Lifestyle

Ever since mobile apps became popular, I have been completely thankful to the technology. Apps have become a part and parcel of my everyday lifestyle. These have eased my lifestyle in a lot of ways. I am a working woman today, married with two kids. I am bound to efficiently manage my household duties as well as my official responsibilities. At times, managing dual responsibilities becomes difficult, but apps have eased this for me. Earlier, after office or on weekends, I would visit various stores to buy all the essentials, including grocery, medicines, clothing and more. That was really hectic, and I hardly got time to relax. I started  to frequently fall sick due to my hectic schedules. That’s when one of my colleagues explained to me the benefits of hyperlocal mobile apps and how these can ease my drudgery. He specializes in hyperlocal marketing– a trending concept in the modern digital world.

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How Hyperlocal apps can change our lifestyle?

Today, whenever I get a break, whether at home or at office, I successfully accomplish shopping for all our grocery, medicines, clothing and more, within reasonable prices through my smartphone applications. This has reduced the stress in my life to a great extent. Now, I have ample leisure time to relax and enjoy with family and friends.  My concentration towards work has improved a lot since household duties does not bother me any more. Weekends are filled with merriment. Whenever there’s a plan to order food from nearby eateries, apps help me to check out the menu, compare prices and delivery timings of different restaurants within the locality. Accordingly I order food from eateries which offer the best price. Through my smartphone apps, I am also notified whenever there’s a discount bonanza offered in the nearby shopping malls. Thus, these apps are now, an indispensable part of my life.

 

How businesses are benefited through hyperlocal apps?

As the name suggests, hyperlocal marketing is all about advertising within a specific geographical boundary. Businesses have developed apps to nurture their leads and retain existing customers. These businesses notify consumers with personalized offers and discount deals. This in-turn drives their sales growth. Thus, mobile apps are the most trending concept in digital marketing. Apps have redefined primitive ways of hyperlocal promotions. Distributing pamphlets or word-of-mouth merchandising are old-world techniques. Today, it’s easy to reach out to the tech savvy consumers through mobile apps. Since you have complete control of your business apps, you can even analyze its success rate through data analytics, which can give you an idea on the number of people using your app, benefiting from your app, and more. Thus, considering all these beneficial factors, hyperlocal mobile apps are becoming increasingly popular among the business houses as well.

5 Effective Marketing Practices With Hyperlocal Mobile Apps

Mobile technology has revolutionised advertising industry. Hyperlocal mobile apps have changed the facade of location-based advertising. Marketers are concerned with engaging local mobile consumers with personalised hyperlocal marketing campaigns. Now, for better understanding of the concept, let’s first learn what hyperlocal marketing is all about. Well, hyperlocal marketing is a way of marketing to a defined local geographic area, maybe a city, a region, a neighbourhood or a block, with the use of the geofencing feature of a mobile device. Since consumers are becoming used to mobile technologies these days, it becomes much easier for businesses to engage their audience through this kind of mobile marketing.  For example, businesses are offering mobile deals and coupons to engage customers of a specific area. These customers, as soon as they are in the vicinity of the particular business center/shop/stall, get to know about these mobile coupons, which draw their attention.

Moreover, hyperlocal advertising campaigns result in increased click-through-rate(CTR) in accordance to industry benchmark. Marketers are realizing the demerits of one-ad-fits-all approach. Therefore, they are leveraging mobile specific techniques to geofence customers and offer them personalized incentives. Hence, businesses are encashing the benefits of hyperlocal mobile app marketing. Hyperlocal apps target audiences by collecting information from their GPS location information.

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Here are the 5 effective marketing practices with hyperlocal mobile apps:

  1. Hyperlocal mobile apps help businesses lure local customers with incentives. For example, brand stores at shopping malls can attract nearby residents with lucrative offers via hyperlocal apps and thereby, convince them to visit their stores. These visitors are often potential purchasers. Thus, hyperlocal apps have the potential to generate customer leads. Also, sometimes retail outlets at airports or railway stations can entice passengers with offers for last minute travel buys.
  1. Hyperlocal apps influence customers’ decision to visit a specific store. For example, during festive season, to beat the rush, local customers can check the availability of their desired products through hyperlocal apps and visit only selective shops to buy those items.
  1. Hyperlocal apps with iBeacons changed the scenario of in-store marketing. Hyperlocal mobile apps in visitors’ mobile devices listens for signals from in-store iBeacons and delivers hyper-textual content to those visitors. This helps the visitors know about the existing coupons offered by those brands. Thus, brands can easily attract their in-store footfalls this way.
  1. Businesses can execute a national campaign with hyperlocal apps. Though by definition hyperlocal marketing is supposed to be concerned with local branding yet the concept could even be used to carry out a national campaign. For example, some brands run different promotional offers in various regions across a country. This way, apps create virtual boundaries for customers within a country. Now, when a customer crosses any of these boundaries, a brand’s hyperlocal app notifies the customer about the nearby outlets and in-store offers. Thus, such personalized notification inspires more engagement, ensures trust on the brand and ultimately creates customer leads.
  1. An entire business can flourish simply on hyperlocal mobile marketing. Initially hyperlocal marketing was just concentrated around location based promotional offers, now, entire businesses are based on hyperlocal mobile marketing. For example, certain transport service providers run their businesses only via hyperlocal mobile apps.

 

Thus, hyperlocal marketing with mobile apps has been the recent buzz among marketers. Businesses are outsourcing the services to a digital marketing agency for best results. Digital marketing agencies hire the best team of experts to run successful hyperlocal marketing campaigns within budget.

Key Factors To Know About Hyperlocal Marketing

Often businesses prefer to attract local customers for brand promotion. This was traditionally accomplished by ‘word-of-mouth’ promotions, later the concept was revised as hyperlocal marketing with digital media. The concept refers to niche marketing among residents of a specific area by introducing promotional offers exclusively for locals. With hyperlocal marketing you can reach out to local customers by geo-targeting them. Hyperlocal marketing is one of the biggest trends of digital marketing strategies in 2016.

Rather than investing huge amounts on attracting mass visitors through television or radio advertisements, most businesses find it beneficial to attract local customers with hyperlocal digital marketing. Since Google lists local search results above organic results, hyperlocal marketing has been an effective way to attract local customers.

 

Below mentioned are the key factors to know about hyperlocal marketing:HyperLocal

  • Hyperlocal Apps: Developing hyperlocal apps for the purpose of branding locally, is gradually becoming popular. Hyperlocal apps have in-built tools that seek permission to access visitors’ location data. So you can track your visitor’s location  and accordingly provide him/her with offers and discounts on your products and services to turn them to end users.
  • Hyperlocal Social Media Marketing: If you want to run a hyperlocal digital marketing campaign, utilising your business’ social media platforms, it could yield tangible results. With social media advertising you can customise your campaigns according to the audience’s geographic location to generate leads. Usage of hashtags with your location details is mandatory to refine your visibility. Also, do remember to enable location option while uploading photos of your business in LinkedIn or updating status in Facebook.
  • Hyperlocal Marketing with Google Maps: For your brick and mortar store, a great way to boost hyperlocal marketing is by listing your business on Google Maps. Google offers business listing on Google Maps for free. So, your business could easily be spotted on Google Maps by customers in close proximity.
  • Hyperlocal Marketing through Agencies: You can outsource hyperlocal marketing for your company to a digital marketing agency that specializes in the segment. These agencies will strategize and run campaigns to promote your brand among residents of specific locales.

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Thus, hyperlocal marketing has not only been the latest buzz in digital marketing but it has also bore fruit for many businesses. Companies know the benefits of gathering reputation from locals before proceeding with promotions for mass audience. Companies are now keen to include hyperlocal in their digital marketing strategies.