Ever since mobile apps became popular, I have been completely thankful to the technology. Apps have become a part and parcel of my everyday lifestyle. These have eased my lifestyle in a lot of ways. I am a working woman today, married with two kids. I am bound to efficiently manage my household duties as well as my official responsibilities. At times, managing dual responsibilities becomes difficult, but apps have eased this for me. Earlier, after office or on weekends, I would visit various stores to buy all the essentials, including grocery, medicines, clothing and more. That was really hectic, and I hardly got time to relax. I started to frequently fall sick due to my hectic schedules. That’s when one of my colleagues explained to me the benefits of hyperlocal mobile apps and how these can ease my drudgery. He specializes in hyperlocal marketing– a trending concept in the modern digital world.
How Hyperlocal apps can change our lifestyle?
Today, whenever I get a break, whether at home or at office, I successfully accomplish shopping for all our grocery, medicines, clothing and more, within reasonable prices through my smartphone applications. This has reduced the stress in my life to a great extent. Now, I have ample leisure time to relax and enjoy with family and friends. My concentration towards work has improved a lot since household duties does not bother me any more. Weekends are filled with merriment. Whenever there’s a plan to order food from nearby eateries, apps help me to check out the menu, compare prices and delivery timings of different restaurants within the locality. Accordingly I order food from eateries which offer the best price. Through my smartphone apps, I am also notified whenever there’s a discount bonanza offered in the nearby shopping malls. Thus, these apps are now, an indispensable part of my life.
How businesses are benefited through hyperlocal apps?
As the name suggests, hyperlocal marketing is all about advertising within a specific geographical boundary. Businesses have developed apps to nurture their leads and retain existing customers. These businesses notify consumers with personalized offers and discount deals. This in-turn drives their sales growth. Thus, mobile apps are the most trending concept in digital marketing. Apps have redefined primitive ways of hyperlocal promotions. Distributing pamphlets or word-of-mouth merchandising are old-world techniques. Today, it’s easy to reach out to the tech savvy consumers through mobile apps. Since you have complete control of your business apps, you can even analyze its success rate through data analytics, which can give you an idea on the number of people using your app, benefiting from your app, and more. Thus, considering all these beneficial factors, hyperlocal mobile apps are becoming increasingly popular among the business houses as well.